Honest Ed's bright idea is nearly finished

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Honest Ed's bright idea is nearly finished

Date7/16/1984

Names

Spremo, Boris (photographer)

Toronto Star (Firm) (publisher)

Format

Picture

Notes

Original Toronto Star caption: Honest Ed's bright idea is nearly finished. Ed Mirvish's giant sign on his expanded discount store at Bloor and Bathurst Sts. is nearing completion; giving the area a bit of a Las Vegas look. The flashing neon sign is 10 metres (30 feet) high but it won't be blazing away 24 hours and day. After nearby residents complained about the red; white and yellow whirling lights; Mirvish agreed to start dimming the sign at 9:30 P.M. and turn it off completely at midnight. mirvish was under no legal obligation to make the changes.

Subject

Medium

Photographs

Language

ProvenanceFrom the Toronto Star Archives

CollectionToronto Star Photograph Archive

Usage Rights Copyright (Learn More)

Copyright HolderToronto Star (Firm)

Call Number / Accession NumberTSPA_0110072F

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