Victor Rice, new president of Massey-Ferguson Ltd
Date9/13/1978
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Original Toronto Star caption: Victor Rice, new president of Massey-Ferguson Ltd., displays a remarkable sense of humor for a man who has just taken over a company that lost $90 million in the third quarter of this year. But humor is not his only attribute. Described as possessing great ambition, extremely high intelligence and tremendous energy, Rice says that his first priority is returning the company to profitability in the 1979 fiscal year. Massey is in process of reducing its world-wide manpower.
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ProvenanceFrom the Toronto Star Archives
CollectionToronto Star Photograph Archive
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Copyright HolderToronto Star (Firm)
Call Number / Accession NumberTSPA_0076105F
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