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Working wives are taking over from happy little homemakers as the most influential force shaping retail operations and advertising, according to Toronto adman David Cravit. Women like Carol Anne Calderone, shown with Cravit, are forcing stores to extend hours and change times of clearance sales. Toronto supermarkets are already experimenting with late shopping hours.
Working wives are taking over from happy little homemakers as the most influential force shaping retail operations and advertising, according to Toronto adman David Cravit. Women like Carol Anne Calderone, shown with Cravit, are forcing stores to extend hours and change times of clearance sales. Toronto supermarkets are already experimenting with late shopping hours.

Working wives are taking over from happy little homemakers as the most influential force shaping retail operations and advertising, according to Toronto adman David Cravit. Women like Carol Anne Calderone, shown with Cravit, are forcing stores to extend hours and change times of clearance sales. Toronto supermarkets are already experimenting with late shopping hours.

Date12/22/1977
Names
(photographer)
Format
Medium
Language
ProvenanceFrom the Toronto Star Archives
CollectionToronto Star Photograph Archive
Usage Rights Copyright (Learn More)
Copyright HolderToronto Star (Firm)
Call Number / Accession NumberTSPA_0126247F
Strategy session: David Cravit, left, of Saffer Cravit and Freedman, goes over some newspaper ads with Doug Stewart, vice-president of marketing for Miracle Food Mart, which fired the first volley in the war.
Strategy session: David Cravit, left, of Saffer Cravit and Freedman, goes over some newspaper ads with Doug Stewart, vice-president of marketing for Miracle Food Mart, which fired the first volley in the war.
12/7/1981
Peak hour demands strain the capacity of Island ferries, but there's a shortage only 120 hours a year so there are no plans to extend the service. Similar problems affect other recreation facilities
Peak hour demands strain the capacity of Island ferries, but there's a shortage only 120 hours a year so there are no plans to extend the service. Similar problems affect other recreation facilities
7/15/1971
Behind counter of his flagship Diana Sweets stores, company president George Boukydis ponders the future of his $6 million a year enterprise. Stores stopped selling candy some years ago when firm's key candy maker retired after 45 years of service. An adequate replacement was not found and now, says Boukydis, it's getting tough to find pastry cooks. The supermarkets are stealing what few there are left.
Behind counter of his flagship Diana Sweets stores, company president George Boukydis ponders the future of his $6 million a year enterprise. Stores stopped selling candy some years ago when firm's key candy maker retired after 45 years of service. An adequate replacement was not found and now, says Boukydis, it's getting tough to find pastry cooks. The supermarkets are stealing what few there are left.
12/23/1977
Metal Markets: Bill Mair, founder and president of Metal Supermarkets, cuts some of his own products. Sales this year are expected to top $5 million.
Metal Markets: Bill Mair, founder and president of Metal Supermarkets, cuts some of his own products. Sales this year are expected to top $5 million.
10/27/1990
Don Valley parkway already is jammed at hours, and Metro Chairman Albert Campbell says an extension to Steeles Ave
Don Valley parkway already is jammed at hours, and Metro Chairman Albert Campbell says an extension to Steeles Ave
4/17/1973
Huge clippers like this 204-passenger, six-engine model are on order already for the sky ways between New York and London. They'll travel at 310 to 342 m.p.h., span the distance in nine hours
Huge clippers like this 204-passenger, six-engine model are on order already for the sky ways between New York and London. They'll travel at 310 to 342 m.p.h., span the distance in nine hours
6/9/1945
Grease Monkey Wendy La Brecque, 23, started work at Mount Pleasant Motors 13 months ago and has already logged 2,000 hours of her 4-year apprenticeshi(...)
Grease Monkey Wendy La Brecque, 23, started work at Mount Pleasant Motors 13 months ago and has already logged 2,000 hours of her 4-year apprenticeshi(...)
3/10/1976
He's already to work 70 hours a week for North York
He's already to work 70 hours a week for North York
12/14/1972
Some customers may consider Sunday and evening shopping a recreational activity, but they could easily adjust to shorter, uniform hours, argues clothi(...)
Some customers may consider Sunday and evening shopping a recreational activity, but they could easily adjust to shorter, uniform hours, argues clothi(...)
4/1/1972
'Hungry people, intoxicated people, street people' drop in at convenience stores in the wee small hours
'Hungry people, intoxicated people, street people' drop in at convenience stores in the wee small hours
3/6/1984
Sales-Mania. So long as motorists will stop and buy, Wyatt Raymond, 17, of Ajax will clown around for Grower Direct four hours a day at Baywood Centre in Ajax
Sales-Mania. So long as motorists will stop and buy, Wyatt Raymond, 17, of Ajax will clown around for Grower Direct four hours a day at Baywood Centre in Ajax
8/20/1992
Publishing success: Former homemakers (from left) Mary Korman, Helen Miles and Joan Wilson with the cookbooks that have swept the market and vaulted them into the ranks of business persons
Publishing success: Former homemakers (from left) Mary Korman, Helen Miles and Joan Wilson with the cookbooks that have swept the market and vaulted them into the ranks of business persons
11/10/1981