Mabel has changed. A Black Label mural dwarfs a Metro workman at the corner of Avenue and Davenport Rds. The ad, created by Toronto agency Bozell Palm(...)

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Mabel has changed. A Black Label mural dwarfs a Metro workman at the corner of Avenue and Davenport Rds. The ad, created by Toronto agency Bozell Palm(...)

Date4/5/1990

Names

Spremo, Boris (photographer)

Toronto Star (Firm) (publisher)

Format

Picture

Notes

Original Toronto Star caption: Mabel has changed. A Black Label mural dwarfs a Metro workman at the corner of Avenue and Davenport Rds. The ad; created by Toronto agency Bozell Palmer Bonner; is part of Molson's campaign to position the beer as a brand for young; non-conformist urbanites.

Subject

Medium

Photographs

Language

ProvenanceFrom the Toronto Star Archives

CollectionToronto Star Photograph Archive

Usage Rights Copyright (Learn More)

Copyright HolderToronto Star (Firm)

Call Number / Accession NumberTSPA_0003832F

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