Lower part of cover has black and white illustration of two sheep grazing in meadow with hills in background. Upper part of cover shows partial map of Canada, illustrating Quebec, Ontario and the Martimes. The image wraps around to the back of the catalogue, continuing the map of Canada and including a black & white photograph of sheep grazing in a landscape similar to the illustration on the front of the catalogue. At the top of the cover the title is displayed in black, varied font type, with an orange background. The Wool Growers Limited Crest is below the text.